Mountain Man Brewing Co Essay Example | Topics and Well Written Essays - 1000 words

destiny Man Brewing Co - Essay Example potentiometer Man Lager will have to face the actual competition in new regions. Proven success with the blue-collar customer segment will help in identifying similar customer segment in new regions. endangerment of losing or not establishing similar brand image in new markets amidst tough competition. Boost sales of Mountain Man Lager. Risk of not establishing market share as expected. Lack of knowledge of customers preferences in new markets. Roping in new distributors in the new regions will be a challenge. Increased distribution and logistics costs. Alternative two Introduce new product line, Mountain Man Light in existing market tar dejecting junior generations in the Eastern Central region of the US. Pros Cons Attract newer customer segment, which is already looking for products such as light beer. Risk higher costs versus lettuce initially. Capture diversified market segments through increased product lines. May not puddle brand lo yalty like MM Lager did, which king further affect brand image of MM Lager. Improve market share while banking on existing brand image of Mountain Man. consignment could be due to Mountain Man Lager rather than MM Light. Disloyalty towards MM Lager by its customer segments. Workload on the smaller sales force. Competition from already existing brands that have better market share. Challenge of distributors acceptance of the new product. Huge competition from other companies in terms of variety, costs, and brands. tribute Based on the information and data, better option for improving profitability of MMBC would be to expand their core brand, Mountain Man Lager, into other markets within the US. The Mountain Man Lager had occupied 70% s off-premise sales in East Central Region and almost 60% of blue collar males were the purchasers from these locations (Abelli, 3). To earn such market presence and earning distributors in new regions would be a challenge, for which existing sales fo rce can be mobilized to use their expertise to get more off-premise locations to sell Mountain Man Lager in other states. Establishing similar brand image in new markets can be urbane by using MMBCs brand image and history of success to convince new distributors and off-premise owners. Some amount of market research would help in identifying customer preferences in new regions, and promotion of Mountain Man Lager can be focused on such customer segments. Distributors and/or off-premise locations in regions that contain better concentration of the suitable customer segments would be ideal target market for Mountain Man Lager in new regions. Moreover, Mountain Man Lagers flavor, price, and quality will be able to counter competition from existing brands in new regions. This is because this product already realized itself amidst competition from imported and craft beer products in East Central Region (Abelli, 4). Mountain Man Lager can be considered as the defensible system for MMBC , which was not countered by other products serving this customer segment in the East Central Region for more than 50 years. In this region, the issue was with increase customer segments that preferred other beer product categories (light beer), which posed a threat to the