Giorgio Armani Brand Essay Example | Topics and Well Written Essays - 1500 words

Giorgio Armani Brand - Essay ExampleAccording to the paper the trademarks marketing strategy has been effective, as it has been marketed to emerging markets like China, where there is a strong uptake for premium, luxury fashion products. This paper will discuss the snitch architecture of Giorgio Armani, and face a gull extension model. Detailed findings SWOT Analysis for Giorgio Armani Strengths The brands personality-based and bizarrely designed products, which are among the best, globally The brands unique design, which helps differentiate it from competitors The characteristic feature of the clothes and apparel, which are hand stitched compared to the ordinary machine-stitched products The brands presence among international sports players and teams These areas identify the policies and the formulas employed for the brand which gives it an edge in brand positioning and recognition. Giorgio Armani has a ready-to-wear and a couture line, which increases their presence among av erage income consumers. From this study it is clear that weaknesses of Brand PETA activists do not incarnate the outlook of the brand, which resulted in the development of a negative image The brands limited global market presence, compared to other global apparel brands luck of Brand The brands coverage can be extended to cover the bottom of the market pyramid A larger part of the men is young, which increases their capacity to explore and design attractive and powerful products The brands ability to expand globally and to penetrate through tie-ups and the launch of new brand stores globally Threats The brands dominant coverage of a small upper-premium class market segment The brands slow uptake in picking up on life path brand The brands duplicity fake products of the brand are traded at very low prices, in the frown market segments Giorgio Armanis brand position Unlike the usual branding processes employed by entrepreneurs in the consumer products industry, the fashion and lu xury branding of Giorgio Armani is highly personality-based and unique. The designs of the brand are founded on the founders personality. This is evident from the critical role of design in the fashion and luxury apparel positioning of the brand. The personal style of Giorgio Armani is crucial in the development and the marketing of the brand. The designers style is grounded on product differentiation, which is communicated in a tangible and visual manner. Brands Target Audience The target audience of the Giorgio Armani brand includes men and women. The products offered within the different lines for men include shoes, clothes, watches, eyewear, fragrances and home furnishings. The products offered to female consumers include shoes, clothing, bags, eyewear, cosmetics and home furnishings.